Thursday, 6 February 2014

Boot Campaign: CD Compilation "When They Come Back... We Give Back"

On Sept 18, a country music compilation album titled When They Come Back will debut in national retail stores and on digital outlets, solely benefiting the newly launched Boot Campaign, which was created to assist and fund military personnel and veterans. Featuring 16 country music artists, the When They Come Back track list combines previously released material from popular musicians.
In addition, the title track, 'When They Come Back,' by Derek Sholl has provided the Boot Campaign with its own anthem and will fit the compilation perfectly, as it takes a closer look into the period of soldiers lives when they enter back into civilization. Sholl says, 'The track is more of a message than a song...' The song lyrics, 'When they come back, they thank God they're home/they re older, wiser, filled with more pride than they've ever known,' tell the story that the Boot Campaign is also painting with photos of supporting citizens in military boots, the theme of the organization's print ads.
'We hope that by listening to the song people become aware of the sacrifices military men and women have made and know that they can help,' said Sholl. Partnered with the USO, the Boot Campaign was inspired by Marcus Luttrell's book, Lone Survivor, and has continued gaining ground through grassroots marketing and celebrity endorsements that include the famed Dallas Cowboy Cheerleaders, actor Jim Caviezel and country stars Gretchen Wilson and Joe Nichols.

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